I catalyzed org redesigns, launched 0→1 projects, scaled 1→$1B consumer products. But my best work is ahead—could it be with you?
I kicked off a $700m project at Instacart to help customers get more value out of Instacart by discovering the right benefit at the right time.
Across 4 PMs, I rallied an effort, worked closely with 2 Product directors and spun up a 70+ person dedicated team for this effort.
$700m
Est. savings from project
Top 10
Project marked by CEO
Ran several sprints and multiple design efforts to elevate DashPass—turning an occasional nice-to-have subscription into a must-have membership.
Extended and scaled design patterns that make membership visible and valuable, ultimately enrolling and retaining more customers.
Social Media. 24/7 news cycle. Unprecedented times every day. The world tries to steal your attention. But what if you could take it back? What if you could focus on chasing your dreams instead?
In 2026 I built this app to help you focus on your dreams. Hone your attention, track your progress and train your mind like an athlete.
